Lexus signs 2-year deal to sponsor Colorado race (The Associated Press)
July 31, 2014 (16:00) [ Indexed from Yahoo! Sports
Lexus has signed a two-year contract to sponsor the USA Pro Cycling Challenge as part of a move by the luxury automaker to get more involved with the sport on a global basis. Lexus will become the official vehicle of the Colorado stage race, which begins Aug. 18 in Aspen. Lexus also announced Thursday that it will provide 125 cars for the race-day caravans. Last year, Lexus commissioned 100 special-edition road bikes designed to demonstrate some shared characteristics between its cars and bikes. More...
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